Dr. David Lafortune is an Associate Professor in the Department of Sexology at Université du Québec à Montréal and a clinical psychologist specializing in cognitive-behavioral treatments for sexual dysfunctions. He leads the EROSS Lab (laboratoire d’Étude sur la Réalité virtuelle, les Outils Sexotechnologiques et la Santé sexuelle), where his multidisciplinary team pioneers the development of immersive virtual environments for sexual health. His research addresses conditions such as sexual aversion and erectile disorders and combines both qualitative and quantitative methods to investigate psychosexual factors, treatment approaches, and the integration of new technologies in sex therapy. Dr. Lafortune is currently collaborating with Byborg and the le Shaw team to deepen understanding of the sociosexual characteristics of sex toy users.