LUXEMBOURG—Byborg Enterprises SA announces the appointment of two distinguished leaders to spearhead its Le Shaw International Sexual Health and Wellness Research Institute. Industry advocate, author and entrepreneur Bobbi Bidochka has been named the director of Le Shaw, and Dr. Simon Dubé has been tapped as its scientific director.
Bidochka is renowned for her multifaceted background spanning academia, business, venture capital and the sextech industry, having served as the co-chair of The Academic Congress on Love and Sex with Robots and authored the book Sexual Intelligence in Business. She holds a graduate degree in Sex Sociology from the University of Ottawa, and is recognized as a sex-positive feminist dedicated to driving positive change in society through open and objective discussions about sexuality.
Dr. Dubé, who holds a Ph.D. in Psychology from Concordia University and is a Postdoctoral Research Fellow at the Kinsey Institute, is renowned for his pioneering contributions to the fields of human sexuality and beyond. His leadership ethos, fostering innovation, interdisciplinary collaboration, and championing diversity and inclusion, aligns with Byborg’s commitment to pushing the boundaries of research in sexual health and wellness. As scientific director, Dr. Dubé will lead collaborations with world-class researchers, focusing on the exploration of sextech, sex work and sexology.
Julianna Adam, managing director of operations at Byborg, commented, “Bobbi’s credentials and history are truly impressive and a great fit for us. We are thrilled to have her and Dr. Dubé spearhead our new Sexual Health and Wellness Institute. Their knowledge and expertise will prove invaluable in helping us reach our goals and provide exceptional care and support to our community.”
Recently launched by Byborg, Le Shaw is a research center dedicated to merging academic research, in-depth studies, empirical data and independent funding. In collaboration with prestigious organizations such as the Kinsey Institute, Le Shaw aims to provide objective research that challenges societal norms and removes the social stigma surrounding sexual health topics.
The organization’s main goal is to lead conversations on sensitive questions related to sexuality openly and objectively, directing the discourse towards a more informed, data and science centric, sex-positive world.
